New York Fashion Week 2013

Rafael Cennamo’s popularity has continued to grow since the introduction of his evening-wear line in 2006. Recognized for its elegance, originality and creativity, Rafael Cennamo Couture uses bold colors, luxurious fabrics and edgy structures to bring a new twist to high fashion. As a young designer, Rafael Cennamo has captured the attention of many prominent celebrities and the social scene including Taylor Swift, Rihanna, Beyonce, Eva Longoria and Carrie Underwood.



“ADEAM” is a word created by reversing “MAEDA,” which is designer Hanako Maeda’s family name.

The mark used in the logo that resembles a plum flower is Maeda’s family crest.

Thus, “ADEAM” embodies the designer’s attitude to respect the old, while bringing this tradition to life through a modern voice.

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via One Fashion http://www.fashionone.com/onefashion/new-york-fashion-week-2013/8725

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